A Wedding Guide for Photography Clients

Education

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This has been a project months in the making, but I am proud to introduce the Turtle & Hare Photography Wedding Guide, aptly called Bliss.

This is the first in a series in which I will delve into the wedding guide. Today, I’ll just give an overview. So, why did I make a wedding guide? I wanted a better way to communicate with our couples. I was spending a lot of time writing and rewriting emails to explain things like timelines, photo lists, and tips for achieving the best wedding photos possible.

Don’t get me wrong, I love explaining that stuff. Educating brides and grooms is part of what makes this job awesome. Helping couples have a beautiful, stress free day is our primary goal, and education is a necessary part of that. As photographers who go to many weddings, it’s easy to forget that the average couple planning a wedding might not know things like how long photos actually take, how integral good lighting is, and how corralling extended family members can be a bit like herding cats.

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I am always happy to help answer any questions our clients have, but I wanted to do it more efficiently. Obviously, the wedding guide or bridal guide is not a new concept. Many photographers offer these for their clients, but the content varies. Honestly, I didn’t really look at other photographers’ guides when I designed mine. I knew the things I wanted to communicate and what my clients’ questions tended to be. I’m not sure if my guide is similar to another photographer’s, but it doesn’t really matter. I’m happy with how it turned out and am excited to share it with all of our 2016 couples!

My advice to other wedding industry business owners would be to make something that works for you. Make something that makes sense to you and will benefit you and your clients the most. Don’t worry so much about what someone else is doing. Just make work you are proud of!

Stay tuned for more posts in the wedding guide series. To see more work by Turtle & Hare Photography, visit our website.

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